Share Videodances using Twitter

WHY CHOREOGRAPHERS SHOULD TWITTER

By Lisa Niedermeyer

I AM ADDICTED TO TWITTER AND HAVE BEEN TRYING TO FIGURE OUT WHY.  It came to me at 2:30 A.M.

I am a choreographer, therefore when it comes to structure that can be experimented with, in seemingly infinite ways…sign me up.

Choreographers who understand the value of SELF-IMPOSED LIMITATIONS will appreciate Twitter’s “micro-blogging” limit of 140 characters. It is a fascinating challenge to communicate something potent, funny or informative in a sentence or less.

INSTANT FEEDBACK.

A definite factor in my addiction is the ability to track (instantly) responses to my posts. We don’t get that as choreographers very often. With bit.ly (a tool that allows you to “shorten, share, and track your links”) I am able to see which posts are duds and which are viral. I’m not saying I want an audience member to immediately tell me if my work engaged them or not, but in this format it is definitely an absorbing factor. 

THEME AND VARIATION.

The Twitter community is world wide. I want a vast range of people to discover my posts about the work I am doing as a choreographer and (hopefully) be interested. Each word inside a twitter post is searchable. You can also utilize keywords by “hashing” in front of them. For example #videodance #nonprofit #freetickets. The challenge is to create multiple posts around a specific “theme” using variations of words and keywords to optimize many different people discovering your feed.

DIFFERING ENTRY POINTS.

Installations, site specific work, and performances that cycle are often playing with differing entry points for the audience into choreography. Twitter feeds are never static, the order of your posts is continuously affected by your community’s simultaneous posts.

Recently I posted an entire dance review in Twitter-bite-sized pieces spread out over the course of 24 hrs, with an active link to the full article in each tweet. For the sake of experimentation I created many pieces of something seemingly out of order/context to see if it engaged one to look for the larger picture.

NEW TOOLS.

Since Twitter has reached critical mass new tools are continously being created for the platform.  Perhaps most intriguing is relative newcomer Twiddeo, video for twitter.

NEW LANGUAGE.   Choreographers are dedicated to experimenting with movement language and are often adept at learning new movement languages thru improvisation (rather than just instruction). To “cyber civilians” Twitter feeds can look like a Wall Street ticker tape or the coding for the Matrix. Don’t let this intimidate you, once you jump in and start improvising, observing, testing the language, you will be confident in no time (or right about 2:30 am after your first Twitter marathon).

Are you a choreographer or media artist? Have you been experimenting with structure on Twitter? What has been successful or interesting for you?  We’d love to hear about your experiences and success stories promoting dance through video on Twitter.

Do you share your original dance videos on twitter?

Share your original dance videos on twitter with us @MovementMediaNY and we’ll Re-tweet (RT)!

Movement Media wants to help increase your online viewing audience by promoting your work.  Feel free to nominate the work of others on Twitter, and we’ll also RT those videos.

If you don’t have videos on Twitter, but you would like to view more video dances, you can follow Movement Media on Twitter to stay current with the artists and videos we feature.

Follow MovementMediaNY on Twitter and stay up-to-date on events such as Movement Media’s screenings, festivals, workshops, and webinars.  You can also stay up-to-date on the weekly videodances and artists we feature on our new Video Dance Channel on YouTube in our  FilmingDance4web Playlists!

As many artists feature their work on YouTube, Movement Media promotes artist videos on our YouTube channel as well.  Contact us to let us know about YouTube videos that we could feature for you.  Share your own dance promo videos, your videodances, or nominate other videodances you’ve seen on YouTube to share with our online audience.

On FilmingDance4web, we feature dancers, dance companies, choreographers, film directors, video artists, and animation in our playlists.  Playlists inlcude Movement Media’s Favorite Videodances, Featured Artists, Featured Countries, Cheap Digital Recorder Art, Cell Phone Videodances, Aerial Dance, Gymnastics & Acrobatics, Trampoline, Fire performers, and more.  We celebrate all forms of dance and videodances.  Tune in and enjoy!

We look forward to sharing your videos through Retweets and showcasing your work on our YouTube Video Dance Channel, FilmingDance4web.

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Move The Frame
Move the Frame is the official blog of Pentacle's Movement Media, a project serving to help dance and media artists make dances for screen and use media to market their dance work more effectively. Move the Frame is a locus for dialogue about the form and a clearing-house of information about all things dance and media related.
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