Archive for the ‘marketing’ Category

Movement Media is looking for as many dancers as possible to participate in our Artist Survey.  The survey only takes about 10 minutes to complete.

We are interested in learning about the Media Marketing needs of dancers and their interests in creating Dance for Camera.

By participating in this survey, you can help us improve services to artists, and help us share your  specific ambitions, requests, concerns, and support needs to the dance community at large.

This survey is designed for artists of all levels of experience.  Even if you have not done much pertaining to Media Marketing, Film, or Video, we ask that you participate in this survey, so we can learn more about you.

Results of this survey will be posted on our blog, Move the Frame, in January 2010 to provide artists an opportunity to ask questions, share comments, and continue a dialogue pertaining to Media Marketing and Dance for Camera.

This Survey will Help us Learn More About the Following Areas:

• Media Marketing: What do dancers need to improve self promotion through media to increase audience numbers for live performances?  We want to learn who needs assistance with improving websites, search engine marketing, online press releases, and social networking.

• Dance for Camera Production: Which artists want to produce dance for camera (films and videodances)?  Who needs education on the basics of film making to produce work?  What kind of film would you like to create?  How can we help you get started?

• Promotional Video Production: Which artists need assistance with moving through all of the stages of video production for promotional videos or for instructional dance videos?  Who needs help with planning, strategizing, editing, and distribution to guarantee that these videos are seen by large audiences?

CLICK HERE to Take Artist Survey

We thank you for your participation!

Movement Media Presents

Leaders in Dance Media

Join us at this year’s APAP Convention in NYC

MONDAY, January 11th  9:00-10:00 am

The session will be at the Sheraton NY in Conference Room C
Sheraton NY Hotel & Towers
811 Seventh Avenue
NYC 10019

‘Success Stories Promoting Dance with Video’

A panel discussion for dance artists and presenters on how to use dance videos effectively to acquire bookings and develop audiences.

Register today!

https://www.apapconference-nyc.com/secure/AttFirstPage.asp

Meet the Panel of Dance Media Experts

Sydney Skybetter, from Design Brooklyn will moderate this panel discussion.  Design Brooklyn is a unique team of team of designers, programmers, and strategists helping people craft their presence on and off-line.  Due to Sydney’s experience working in dance media, and his well received presentation “Less Overhead/Better Marketing” at the Dance/USA Conference this year, Movement Media is honored to have Sydney lead this discussion and moderate this impressive panel of experts.  Learn more about the  innovative and strategic services Sydney offers at Design Brooklyn.

Kristin Sloan, during her professional career as a dancer for New York City Ballet, and later as the Director of New Media for NYCB, Ms. Sloan began to further explore her interest in the intersection of art and technology. In 2005 she launched the website TheWinger.com, currently home to over 30 dancers, choreographers, teachers, and experts who write about their life and experiences as a part of the dance world. Ms. Sloan’s work on The Winger has lead to speaking engagements, writing assignments and a national television commercial for Apple Inc.’s iPhone, in which she speaks about the site. She is frequently cited in articles on dance and technology, and was interviewed for Allen P. Adamson’s recent book “Brand Digital”.  Check out her latest work at Kristin Sloan.com.

Marc Kirschner is the founder and General Manager of TenduTV. TenduTV will be distributing content through 70 top digital platforms, including iTunes, Hulu, CinemaNow and Comcast’s Fancast.com. These partners and others will enable audiences to consume and purchase dance content on 200 million devices in 10 countries, including iPods, TiVos, Blu-Ray players and internet-enabled televisions. Kirschner oversees TenduTV’s content acquisition efforts and distribution partnerships, and works closely with industry leaders to ensure the protection of dance in the digital age. Kirschner created the concept of digital licensing for choreography and executed the first such licensing deals in the dance industry. 

LARRY KEIGWIN’s prolific and wide-ranging dance career began the day he auditioned as a back-up dancer for Downtown Julie Brown on Club MTV (he got the gig).  Today he is the Artistic Director of KEIGWIN + COMPANY.  K+C is committed to creating work that is accessible and entertaining while remaining innovative and intelligent.

In addition to Larry’s choreographic work with K+C, his recent commissions have included The New York City Ballet’s Choreographic Institute, The Martha Graham Dance Company, The Juilliard Dance Ensemble, The NYU/Tisch School’s Second Avenue Dance Company, Paradigm, Hofstra University and California Institute of the Arts.  His other choreographic credits include work with the pop band Fischerspooner, comedian Murray Hill and as an Associate Choreographer for both the The Radio City Rockettes and the Off-Broadway musical “The Wild Party”.  As a dancer Larry has danced at the Metropolitan Opera in Doug Varone’s “Le Sacre Du Printemps” and Julie Taymor’s “The Magic Flute” in addition to his work with Mark Dendy (receiving a Bessie Award in 1998 for his performance in “Dream Analysis”), Robin Becker, Jane Comfort, John Jasperse, Doug Elkins, Zvi Gotheiner, and David Rousseve.  He appeared in the Broadway bomb “Dance of the Vampires” and the Julie Taymor, Oscar nominated film “Across the Universe.”  In his spare time, Larry has created “Keigwin Kabaret,” a fusion of modern dance, vaudeville, and burlesque acts presented by the Public Theater at Joe’s Pub and by Symphony Space.

Movement Media is excited to present a panel of Dance Media Experts who share innovative ways to promote dance with video at this year’s APAP Convention. 

We look forward to seeing you there! 

Movement Media Presents at 2010 APAP Conference in NYC

Jody Oberfelder dance

Attend Movement Media’s Special Interest Session at This year’s Association of Performing Arts Presenters Conference in NYC.

Tuesday, January 12th

9:00-10:00 am

‘Success Stories Promoting Dance with Video’.

A panel discussion for dance artists and presenters on how to use dance videos effectively to acquire bookings and develop audiences.

Boris Willis by Paul Emerson

Sydney Skybetter, from Design Brooklyn will moderate this panel discussion.  Due to Sydney’s experience, and his well received presentation “Less Overhead/Better Marketing” at the Dance/USA Conference this year, Movement Media feels there is a lot of information for audience members to learn from Sydney and this impressive panel of experts.

Register today!

https://www.apapconference-nyc.com/secure/AttFirstPage.asp

Daft Bodies

Location of APAP Conference:

Hilton New York
1335 Avenue of the Americas
New York, NY 10019

We look forward to seeing you at the panel discussion!

In addition to the emerging artistry of Videodance online, there is a big initiative happening online with Media Marketing for dancers, including promotional videos, dance instructional videos, and social networking.

With such growing trends in Media Marketing, new terms seem necessary for dancers.

Reel Dancer is a term we’ve come up with at Movement Media to describe the growing trend of dance exploding on screens everywhere; the increasing need for dancers to have a strong presence online; and the importance of producing quality videos and exciting dance reels to get bookings.

Movement Media is conducting a survey to learn about dancers current Media Marketing choices.  We are specifically interested in discovering dancers needs for creating promotional materials and artistic works.  We are also interested in learning about how successful dancers have been at utilizing promotional videos, web-based video dance instruction, and creating a presence online in other ways.

In addition to the survey for artists, this posting offers an opportunity to our readers to discuss the topic of Media Marketing.   We would love to learn about your experiences and perspectives.  (Read on to see the questions listed below….)

Artist Survey of Reel Dancers

Movement Media is a project serving dancers and media artists make dance for screen and use media to market their dance work more effectively.

An Artist Survey was developed to specifically identify the needs of artists looking to develop Media Marketing, for promotional purposes, or for artistic pursuits such as Videodances and Dance Films.

To participate in our artist survey, CLICK HERE.  We will publish the results of the survey in the upcoming weeks.  Thanks for your participation!

Reel Dancers & Media Marketing

More and more dancers are creating a strong presence on the web.  The three trends in Media Marketing for dancers include:

• Promotional Videos
• Dance Instructional Videos
• Social Networking

Dance Promotional Videos

It is becoming increasingly important for dancers to have quality videos and exciting dance reels to market themselves more efficiently over the web.  But who should dancers turn to for these materials?  Should they have a friend shoot a video of them, or should they invest a lot of money and have a professional produce and edit their video?  Will the quality of the video affect their chances of getting bookings?

Many dancers are faced with this dilemma, and need help creating promo reels and developing video profiles online.   Planning one’s Media Marketing campaign is important for Reel Dancers. Once they have finished making a promo video, where do they showcase their work?  What are the best options to help them professionally?

One platform dancers are utilizing to showcase individual video profiles is Dance Plug, an online community for dancers looking to have videos of their dance brand posted for viewers.  Based in Los Angles, California, Dance Plug is responding to the need for dancers to create and showcase high quality videos.  Dance Plug offers dancers services with their ‘Lights, Camera, You!’ filming sessions.

Dance Plug is able to serve the LA community of dancers looking to create promotional videos, and Movement Media hopes that more filming services will develop to help dancers in other regions.

Dance Instructional Videos

One trend in Media Marketing is to offer dance instruction online.  Teachers can be found on YouTube, Vimeo, BlipTV, Howcast, and a variety of websites which offer dance instructional videos.  The quality of these instructional videos vary considerably.  Some videos have poor audio or visual components.  Some have poor instruction.  Some are excellent in all of these areas.

View some examples of dance instructional videos offered on these sites and give us your feedback on the quality of video and the quality of instruction.

YouTube Video Example

BlipTV Video Example

Vimeo Video Example

All of these dance teachers are using instructional videos as Media Marketing tools for self-promotion.  What do you think of the quality of these videos and the quality of the instruction?

The variety of content on different sites makes finding quality instructional videos extremely difficult.  However, more recently an organized approach to dance instruction and video content has been emerging on the web.

One of the most professional platforms we have seen offering online dance instruction is Dance Plug.  Students have an opportunity to learn dance that is exciting to watch on camera, at affordable rates.  They offer levels of instruction and monthly courses, and a series of videos to meet the needs of different types of dance students, including beginners.

• Movement Media wants to hear from teachers who are interested in distance learning dance instruction.  What do you need to get your name out there as a teacher?  What types of students will you attract?  We’re curious to learn how popular these course are, and future directions and opportunities for dance teachers.

• Movement Media is excited about the opportunities dancers have to interact with media.  Education through media is new territory for dancers.  We want to hear what you think of teaching dance moves over the web, and what improvements or suggestions people may have regarding online dance instruction.

Social Networking

Dance-Tech.net is one social networking site which helps professional dancers and other dance enthusiasts post videos and network with other dancers.  Interviews with choreographers and dance companies are one style of video found on Dance-Tech.  To learn more about dance-tech, CLICK HERE.

In addition, Dance Plug offers opportunities to teachers and ‘pluggers’ to network as dancers, and learn about news, events, and other dancers.  To read more about  Dance Plug CLICK HERE.

As dancers need to continue to utilize Media Marketing, they will also need to utilize the video platforms that will benefit them professionally.  Sites like Dance-Tech and Dance Plug will attract other dancers, and sites like YouTube, Vimeo, Howcast will help to attract a general audience of online viewers.

With the multitude of choices, it can be difficult for dancers to know which platform to use, and how.  More education and discussion regarding these Media Marketing efforts is needed to help dancers make informed choices.  Movement Media looks forward to your comments and discussion on the matter.

(“Maybe we all dream to be………?” by T.A.G.San Francisco, shown at the March 25th Artist Salon with Jaki Levy)

At the last Artist Salon on March 25th at Chez Bushwick, Jaki Levy, a media artist and new media consultant, discussed dance work created specifically for the web. The question of the evening was: Why should artists make dance films specifically for the web? In short, making dance videos for the web is convenient, inexpensive, and relatively easy to do.  For dance works in progress, posting videos on the web allows artists to conduct “audience test screenings”  and get feedback.  Web videos also offer artists the ability to communicate and mix media in different ways.

Jaki Levy compiled a few videos that gave us a peek into the present + future of dance, art, and technology on the web.  Some of the work was completely choreographed, others were more improvisational.  Jaki shared how videos are created for different purposes, and gave examples of what a digital performance world looks like, including live web casts, web series, and site specific performances.

For example, Tendu.TV is looking for a mass market for dance by offering high quality broadband content of dance concerts and dance for camera works. Jaki showed an example of a show produced for Tendu.TV by Marlon Barrios-Solano entitled “Dance-tech Ep. 1“. In this episode Marlon interviewed various international choreographers talking about their work and intercut the footage with excerpts from their New York performance seasons.

Troika Ranch was exploring a process of editing for their up-coming multi-media show, “Loop Diver”and shared it with their MySpace friends.  This process is called “Algorithmic editing” and it assaults the senses. In this experiment (a collaboration between Troika Ranch and Street Pictures), a simple phrase of movement is fractured into thousands of shots in various locations all over Brooklyn, New York.

3rd Rail Projects & Julie Fotheringham both used web video  to share their site specific performances with wider audiences. 3rd Rail Projects fully integrated  web activities into their recent month long performance series at the World Financial Center by posting videos online and writing about each day’s performance on their blog. In this way, the work had both an online life and a physical life that co-existed and supported each other.

Julia Fotheringham makes guerilla-style dances that interrupt normal routines and cause people to stop and observe. The video is both a document and a voyeuristic view of the performer’s journey through the city.

“A Facet of the Real” explored how performance in “first” life and Second Life can intersect, creating a trippy situation in which a live performance is viewed in real time by online avatars in a virtual venue.

Some artists make web videos for artistic purposes, others for marketing purposes, and some have both in mind.  The intention of web videos can be to develop audiences by hooking viewers online and enticing them to come to live shows or screenings, or to simply to post a personal video diary from the studio. The web space allows for both anonymous and public modalities and is as broad and rich as the physical world. What is exciting is how dance artists are starting to embrace the web for all its potential. It feels increasingly apparent that we are all media-makers now.

To see all the clips from the screening and read more commentary go to Jaki’s blog post at: http://www.arrowrootmedia.com

by Dawn Paap and Anna Brady Nuse