Posts Tagged ‘production tips’

As you know, Boris Willis was our curator for our last Kinetic Cinema of the season. The subject of his evening was dance vlogs: a video blog with dance.  As an experienced dance vlogger, Boris has many insights into the process of creating videos, performing for the camera, editing, and using the web to share his work online.  He has graciously offered some helpful information about making dance videos, and creating dance vlogs.  Check out his inspirational work and helpful tips below.

Capitol Spring 2 by Boris Willis

Boris writes:

Why should artists create a dance vlog? I believe the answer lies in the number of times we have to explain what we do and have little in our culture to point to as an example. We have an opportunity to reach out to the public to show and explain the process of what we do, why we do it and how we feel about it. Here are some tips for you to think about as you make your dance vlogs.

1. Have a vision
   Find a way to make videos that you feel express who you are and what you want to say as a dancer. That being said, don’t just turn on your camera and dance, find a way to make an interesting and exciting video. Look at commercials and other short videos as inspiration.
2. Vlogging is personal and performative
   Make your vlog about you because it is the one subject that you know more about than anyone else. Dance, talk about dance, talk about making dance while you are dancing, dance about making dance.
3. Understand how the web is used
   Just because you have twenty minutes of footage doesn’t mean you should post it all to your vlog. Generally speaking three minutes is the most someone will watch. In other words keep it short, a sixty second video is plenty. As you gain more skills you will be able to make longer videos compelling by the way you edit them. It is always better to leave them wanting more than to bore them. Make stuff that people want to see and make it short enough that they watch it all.
4. Edit
   Learn how to use the tools of video editing. There are free editing tools that come with your computer operating system, Window’s Movie Maker for Window and iMove for the Mac OS. If you want to be able to do more sophisticated editing you can get Final Cut Express for the Mac and Premiere Pro Elements for the PC. For professional level editing you will need something like Premier Pro CS 4 for the PC and Final Cut 6 for the Mac. The great thing about video is that you can take the time to get it right and make your content compelling. However, the most important edit you make is at the end of your video, use a black out when the video is over and put your credits at the end of each video without a blackout so the credits are the last thing your audience sees. That way if your video gets distributed around the web everyone will know its yours.
5. Get the best camera you can afford
   You never know what will become of your work it is always best to get the highest quality video of your original work. When you put it on the web it will get compressed and lose quality but that is what we expect from the web. Having a high quality version for showing offline is a very good idea. I also recommend that you use a camera that records to video tape so that you have a backup. I always shoot in HDV but down-convert to SD to save disk space then compress it to the Quicktime format which eventually gets converted to flash.
6. Find a video host that you like
   I have been in debates about whether it is better to put your videos on Vimeo or YouTube or Blip.tv. There is no reason not to try all three and of any number of others. Just find one that you like. If image quality is what is most important then Vimeo is for you. If ease of distribution is what is most important then Blip.tv is for you. If getting your videos seen by a large number of people then YouTube is the way to go. There are pro’s and con’s for all three services and I use all three and others as well. Once you decided on a host for your videos choose a host for your blog. Blogger and Wordpress are two popular services that give you a variety of tools to enhance your content.
7. Be Consistent
   Follow your vision, update on a regular basis, make videos in manageable viewing times for your audience. You are not going to make money from advertising on your vlog but you can use your vlog as a tool to get work by showcasing your skills as a performer, choreographer, editor and artist. Let your followers know what you are up to especially when you are taking a break. People want to know that when they go to your blog there is regularly new content there that they want to see. Your dance vlog should be fun and informative. You should do it because you enjoy it.
8. Say hello
   How do you get people to follow your vlog? Email your friends, comment on other people’s vlogs, tell people you meet, get cards made. You can get free cards online from Vista Print.
9. Music
   Don’t use copy-written music. Find a musician among your friends or on the web that will let you use their music in exchange for some cross promotion. You can find plenty of music at this url http://www.archive.org/index.php Learn about Creative Commons use and credit the musicians for their work.
10. Describe the videos you make
    Write a description of the videos you post and use tags to help yourself and others find them. It is time consuming at first to describe your work but the value in doing so cannot be underestimated. Describe what you are doing in the video, give the location, who is in the video, when it was done and what the video is about.

-Boris Willis

danceaday.com

Kerrie Welsh, cinematographer of Fünf 'n' Twist, a new videodance by Anna Brady Nuse. Photo: Susanna Christians

Jessica LaCombe wrote a great article in Dancer Magazine this month about making dance for screen, and I was honored to be included in it. My friends and colleagues, Ellen Bromberg (professor of dance at University of Utah and director of the Dance for the Camera Workshops in Victoria, BC) and Douglas Rosenberg (professor of art at University of Wisconsin-Madison and director of the Dancing for the Camera Festival at ADF) were also featured prominently.

The article gives a well-organized overview of the state of the field today, and some practical advice for new would-be film-makers coming from a background in dance. I’m pleased to see a more main-stream dance publication turning its attention to this burgeoning hybrid medium. As I say in the article, “This generation of choreographers have grown-up with media and been exposed to media so much more even than live dance, that they think in terms of media.” It’s time for dance teachers and educators to wake up to this reality and start helping the new generation navigate the vast media landscape of today and tomorrow.

Check it out and let me know what you think!

On Monday night I attended a panel seminar on web marketing at the Joyce Soho as part of their “Free Advice” series. The panelists were all familiar dance blog acquaintances and friends: Doug Fox (my fabulous host on GreatDance.com), Kristin Sloan of The Winger blog and the Director of New Media at New York City Ballet, Jaki Levy an interaction designer and New Media Director at Misnomer Dance Theater and Chris Elam, Artistic Director of Misnomer. The collective knowledge of those four panelists was very rich and insightful, and got my mind working.

What the evening made me think about most was how to enlist video in a dance company’s overall web marketing strategy. To me, the video element of a dance company’s web presence is super important. Nothing can come closer to showing someone what your work is, short of witnessing it live. However, making a highly effective dance video is a very different process from making a highly effective dance for the stage. Not just that, but a dance video should be catered specifically to the type of screens it will be viewed on. Different media platforms have different characteristics, and a brilliant documentary film on your new work for 1500 dancers won’t necessarily be interesting viewed on a small patchy YouTube screen.

Here is a short list of tips for making effective dance videos for the web.

1. Set intentions for your videos.
What do you want your videos to do for you? Do you want to get more bodies into seats at your next concert? Are you trying to build audiences for the future, or do you want to test out some ideas you’re working on for feedback? Whatever you want, be specific about it and align your video efforts around that intention. Kristin Sloan talked about the different marketing intentions behind NYCB’s video campaigns. In their marketing department they make promotional videos for each program in their up-coming season with the sole intention of getting people to buy tickets. At $80/ticket, video previews help people decide whether to splurge and go to a concert. In Kristin’s new media department, the intention is to grow a future audience base for NYCB. Here they make videos that allow people to encounter the company in different ways, such as through intimate glimpses behind the scenes or interviews. These videos get distributed around the web and help increase the visibility and recognition of NYCB in demographics outside of their core audience.

2. Keep them short and streamlined.
People don’t spend much time on any one thing online. They browse and flit about. Just think about your own behavior online. I know I’m all over the place sampling one thing that links me to someplace else. So, if someone comes across your video, you need to capture their attention in the first 10-15 seconds and then complete the thought in 1-3 minutes. Aggressively edit your videos and cut out all the fat. By that I mean unless you are telling us something new and relevant in a scene, leave it out. Have other people look at your video and watch them as they watch. You can see where they fade out or are trying too hard to get it.

Here’s an example of a dance video that’s short, simple, and streamlined.

Video by Nagi Noda

3. Make it personal and informal.
The web is about making connections with other people in ways that wouldn’t be possible offline. The more human and relatable your video is, the more people will connect with your work. Some of the most popular dance videos on the web are of awkward teenage boys in their livingrooms trying to outdo each other with bad dance moves. For professional dancers, this means stripping away the make-up and the stage dressing, and giving a glimpse into the processes, joys and pains behind your work. Kristin Sloan did an amazing job of this in her series on the making of NYCB’s Romeo + Juliet. Anaheim Ballet has also made a great video podcast series that gives viewers a back-stage pass into the workings of their company.

4. Make different videos for different viewing formats and contexts.
You may have a great promo video that you send out to presenters to get gigs, but it has lots of different clips that go all over the place and wouldn’t draw in the average viewer. Or maybe you have a great video of a performance you did, but the wide shots make the dancers look like little white blobs when you watch it on YouTube. In these cases, you should re-edit your video with footage that looks good in a small box (use more close-ups or mid-shots). Focus on one excerpt or idea from your piece that has a beginning, middle and an end. Or shoot an informal interview with a collaborator and put in short clips of footage from the concert to highlight something they said. Behind-the-scenes stories and rehearsal footage can also be very compelling for a web format.

Here is a link to a couple good examples of web videos made from dance concert footage by Misnomer Dance Theater (edited by Jaki Levy).

5. Make them easy to share.
In many cases the intention of a web video is to have it be seen by as many people as possible. This means you should make it easy for users to share your videos, comment on them, and embed them into their own websites and blogs. Chris Elam and Jaki Levy described the web as a place where information is spread not from one central broadcasting place, but through dozens of individuals that spread it through their own niched networks. The more niches your video shows up in, the better its chances are to become viral and spread. Social networking sites and bloggers can help facilitate this type of distribution very effectively.

6. Make lots of videos, and experiment!
The great thing about the web is that it’s cheap and results come very fast. So just jump in and try stuff out. You will know almost instantly if your strategy worked or bombed. Then go back to the drawing board, tweek things and try again. The risks are low and the potential rewards in eye balls, ticket sales, and supporters are great. So go for it! And be sure to share your videos here with me. I’ll do my best to blog about them!

Now that we’re over being thankful (in the States at least), and have shifted into consumer overdrive for Christma-channu-kwaan’stice, I thought I’d list some good gifts ideas for videodance fanatics (like me!). It’s hard to find gifts related to dance for the camera, so before you fruitlessly Google search, here’s a list to get you started:

Video compilations and DVD’s:

Dance for Camera Vol. 1 & 2:

First Run Features has taken the lead in producing high quality video compilations of recent dance for camera shorts. I loved Volume 1, and refer to it constantly. Some favorites from this collection are Pascal Magnin’s Contrecoup and Annick Vroom’s RIP. Vol. 2 looks promising too with Motion Control by the Brit team Liz Aggiss and Billy Cowie, and Mitchell Rose’s hilarious Case Studies from the Groat Center for Sleep Disorders.

Mystic Fire Videos puts out great collections of past dance film innovators. This is the place to brush up on your history. I recommend:

Maya Deren Experimental Films The complete collection of all of Maya Deren’s shorts. A must-have for dance film aficiondos.

Read the rest of this entry »