Posts Tagged ‘web video’

60 SECONDS ONLINE SCREENDANCE COMPETITION
Enter your 60? seconds screendance work here. Free entry
First Prize is €1500 and the runner up €500
Deadline: 15 March 2011 midnight
Screendance makers are invited to choreograph, shoot and edit what “place” or “sted” means to them, whether it be found in their culture, the urban, the rural, the emotional, the physical, the body…in which they live.

60secondsdance.dk is a co-production of Dansens Dage and Screen Moves, Copenhagen, Denmark. This online screendance competition, hosted on http://www.60secondsdance.dk is funded by Dansens Dage and Nordea-fonden.
Go to: http://www.60secondsdance.dk for all info and documents on how to enter.? Upload your link from YouTube, then email all entry to 60secondsdance.dk Co-ordinator: Jeannette Ginslov info@60secoondsdance.dk

After so much hype, I finally got to see the first season of The LXD – Jon M. Chu’s dance-based Action web series.

I’ve been intrigued by this project since I saw Chu’s call for dancers on YouTube a year and a half ago. He’s really got a vision of making dance action films that resonate in today’s era of social media. The back-story behind the project is almost more interesting than the plot line itself. A film director gets assigned to make a sequel to a Hollywood dance movie – Step Up 2: The Streets. While making this movie he falls in love with dance, specifically the skill involved in hip hop and street dance. This becomes the genesis for The LXD – an X-Men like legion of dance superheroes. To execute his new project, he took a completely modern approach. Instead of creating a feature length movie, he planned it out as a series of 10 min “webisodes” that would premiere online and later be consolidated into one “movie” for distribution on Netflix and DVD. Chu found his cast of dancers by putting out open calls on YouTube for dance audition videos. Then he built up a ton of hype for the series by creating hugely popular Twitter and Facebook pages, and added to that with a bunch of live appearances at big media events such as the Oscars, So You Think You Can Dance, and the TED conference.

From a marketing standpoint alone, I am very impressed by Jon M. Chu and the attention he has garnered for his project. Now what about the dance filmmaking itself?

I don’t think it is productive to rate The LXD based on originality. If you’ve seen as many dance films as I have, nothing in this series is groundbreaking in its approach to film and dance. What I was hoping for was a harmonious balance between dance, framing, plot line, and rhythm and he surpassed my expectations on most of these counts. The dancers are truly extraordinary, the camera movement and framing adds to the dynamism of the choreography, and the music and the editing came together in surprisingly artful ways. The weakest element by far is the plot line and the acting. Telling a story through dance is very difficult if you want it to seem “naturalistic” and believable as Chu’s Hollywood film background seems to lead. The problem is that dance is a poetic art form – using gesture, metaphor and symbolism to tell a story. When you try to add words, or worse yet, ask dancers to deliver lines, you run into dangerous territory. At best this Hollywood narrative approach makes The LXD series seem a bit clunky and cheesy, and at worse it detracts from the enjoyment of truly great dancing.

Thanks to the mini-series format of The LXD, Chu was able to play around with his approaches and switched it up a bit. In ten chapters you can see as many ways to tell a story through dance film: from silent film to split frames, and from web video to action film. My favorite episode was Chapter 3: Robot Lovestory with Madd Chadd, a pop-locking wizard whose robotic moves truly seem to defy humanness. Chu styled this episode after early silent films with dramatic music, jump cuts and short texts that appear as dialogue. The zany jump cuts across time and spaces keep the viewer sniffing for the narrative trail. Rather than hitting us over the head with the story we become detectives feeling our way around just like the main character who wakes up suddenly in the hospital with no memory of what happened to him.

Another notable episode for dance filmmakers is Chapter 9: Fanboyz which is basically a well-made instructional video on how to make great dance films. A vlogger, Cole Waters cracks the code to the initiation process to the LXD and posts his findings for all would-be members. He says if you want get picked up by The LXD (ie get your dance films noticed!) then you must:
1. Master a style of dance
2. Post it online (remember to use the space and your surroundings!)
3. Show a unique style
4. Be patient

That about says it all!

Season 2 is now playing on Hulu and this time we get to know the villains! Should be juicy. I’m staying tuned…

Daft Bodies

Starting Friday June 5th, Pentacle’s Movement Media will showcase winners of  a new weekly online videodance contest here on Move the Frame blog.

Video is exploding as a medium on the Web, and the web video format for dance and kinetic-based films is erupting within the media arts. Movement Media’s goal is to showcase these new works and assist Internet audiences in finding artist’s videos on the web which are specifically dedicated to movement and dance. Therefore, we are seeking interesting blends of dance and kinetic-based films which explore the range and scope of this burgeoning genre.

The first submission deadline for Movement Media’s Weekly Online Videodance Contest is June 2nd, with the winners to be showcased here on  Move the Frame on Friday June 5th.   A weekly Theme will structure the format of the submissions. You do not have to be a video-maker to submit a video. You can also nominate other people’s work if you think it fits the weekly theme and otherwise complies with the submission requirements.

Submission Requirements

• Submissions may be made by anyone – artists, film makers, and anyone who knows of online videos that fit the weekly themes.
• The video submitted must be under 10 minutes long.
• Pick/Submit one video to represent the theme identified.
• Send the link of the video to Movement Media (movementmedia@pentacle.org).
• The video submitted needs to be embeddable, ie hosted on YouTube or another sharable online video platform.
• Include a short biography/artist statement (if it is your work).
• For every submission, include a short summary that describes why you have chosen a particular video for the contest and describe how it relates to the weekly theme.
• Include a brief synopsis of the video.
• Include a link to your website (if you have one)
• Include your email address

Email all information to movementmedia@pentacle.org
If your submission is chosen for the weekly contest, we will contact you directly

Impetus for Contest Participants

• Have your videos seen by an online audience who’s interested in movement-based video.
• Receive publicity for your work/work of others
• Receive comments and feedback
• Automatic consideration for live screening at Kinetic Cinema in NYC.
• Automatic consideration for Movement Media’s Online Dance Film Festival in September 2009 (information and submission guidelines to be available here in late June).

The Irrepressibles' IN THIS SHIRT by Shelley Love

Online Video Contest Themes

Theme one:  Amateur or Professional
Submissions due by June 2nd.  Weekly contest winners announced on June 5th.

Submit one video that represents either a amateur or professional video.  Movement Media is dedicated to celebrating all levels of artistry by film makers.  Movement Media’s blog will address important differences, and offer feedback and recognition to the artists of the works chosen from the pool of submissions for this weekly theme.

Theme two:  Improvised or Choreographed
Submissions due by Monday June 9th.  Weekly Contest winners announced on June 12th.

Theme three: Modern or Classical
Submissions due by June 16th.  Weekly Contest winners announced on June 19th.

Theme four: Summer or Winter
Submissions due by June 23rd.  Weekly Contest winners announced on June 26th.

Theme five: Rehearsal or Performance
Submissions due by June 29th.  Weekly Contest winners announced on July 3rd.

*Future themes to be announced at a later date.*

DRIVE by Jane Osborne and Jeff Pelletier

About Movement Media

Pentacle’s Movement Media provides services, strategies, and opportunities for dance artists to make works for screen. The core activities of Movement Media are screenings, consulting services, workshops, and interactive media publications (blogs, social networks, online videos etc). These services address a growing need for dance artists to engage with media, particularly online and on new media platforms, in order to reach audiences, grow artistically, and stay relevant in today’s media-saturated world.

For more info on Pentacle’s Movement Media project, please visit our website: http://pentacle.org/movement-media.asp

We look forward to showcasing your work!

On Monday night I attended a panel seminar on web marketing at the Joyce Soho as part of their “Free Advice” series. The panelists were all familiar dance blog acquaintances and friends: Doug Fox (my fabulous host on GreatDance.com), Kristin Sloan of The Winger blog and the Director of New Media at New York City Ballet, Jaki Levy an interaction designer and New Media Director at Misnomer Dance Theater and Chris Elam, Artistic Director of Misnomer. The collective knowledge of those four panelists was very rich and insightful, and got my mind working.

What the evening made me think about most was how to enlist video in a dance company’s overall web marketing strategy. To me, the video element of a dance company’s web presence is super important. Nothing can come closer to showing someone what your work is, short of witnessing it live. However, making a highly effective dance video is a very different process from making a highly effective dance for the stage. Not just that, but a dance video should be catered specifically to the type of screens it will be viewed on. Different media platforms have different characteristics, and a brilliant documentary film on your new work for 1500 dancers won’t necessarily be interesting viewed on a small patchy YouTube screen.

Here is a short list of tips for making effective dance videos for the web.

1. Set intentions for your videos.
What do you want your videos to do for you? Do you want to get more bodies into seats at your next concert? Are you trying to build audiences for the future, or do you want to test out some ideas you’re working on for feedback? Whatever you want, be specific about it and align your video efforts around that intention. Kristin Sloan talked about the different marketing intentions behind NYCB’s video campaigns. In their marketing department they make promotional videos for each program in their up-coming season with the sole intention of getting people to buy tickets. At $80/ticket, video previews help people decide whether to splurge and go to a concert. In Kristin’s new media department, the intention is to grow a future audience base for NYCB. Here they make videos that allow people to encounter the company in different ways, such as through intimate glimpses behind the scenes or interviews. These videos get distributed around the web and help increase the visibility and recognition of NYCB in demographics outside of their core audience.

2. Keep them short and streamlined.
People don’t spend much time on any one thing online. They browse and flit about. Just think about your own behavior online. I know I’m all over the place sampling one thing that links me to someplace else. So, if someone comes across your video, you need to capture their attention in the first 10-15 seconds and then complete the thought in 1-3 minutes. Aggressively edit your videos and cut out all the fat. By that I mean unless you are telling us something new and relevant in a scene, leave it out. Have other people look at your video and watch them as they watch. You can see where they fade out or are trying too hard to get it.

Here’s an example of a dance video that’s short, simple, and streamlined.

Video by Nagi Noda

3. Make it personal and informal.
The web is about making connections with other people in ways that wouldn’t be possible offline. The more human and relatable your video is, the more people will connect with your work. Some of the most popular dance videos on the web are of awkward teenage boys in their livingrooms trying to outdo each other with bad dance moves. For professional dancers, this means stripping away the make-up and the stage dressing, and giving a glimpse into the processes, joys and pains behind your work. Kristin Sloan did an amazing job of this in her series on the making of NYCB’s Romeo + Juliet. Anaheim Ballet has also made a great video podcast series that gives viewers a back-stage pass into the workings of their company.

4. Make different videos for different viewing formats and contexts.
You may have a great promo video that you send out to presenters to get gigs, but it has lots of different clips that go all over the place and wouldn’t draw in the average viewer. Or maybe you have a great video of a performance you did, but the wide shots make the dancers look like little white blobs when you watch it on YouTube. In these cases, you should re-edit your video with footage that looks good in a small box (use more close-ups or mid-shots). Focus on one excerpt or idea from your piece that has a beginning, middle and an end. Or shoot an informal interview with a collaborator and put in short clips of footage from the concert to highlight something they said. Behind-the-scenes stories and rehearsal footage can also be very compelling for a web format.

Here is a link to a couple good examples of web videos made from dance concert footage by Misnomer Dance Theater (edited by Jaki Levy).

5. Make them easy to share.
In many cases the intention of a web video is to have it be seen by as many people as possible. This means you should make it easy for users to share your videos, comment on them, and embed them into their own websites and blogs. Chris Elam and Jaki Levy described the web as a place where information is spread not from one central broadcasting place, but through dozens of individuals that spread it through their own niched networks. The more niches your video shows up in, the better its chances are to become viral and spread. Social networking sites and bloggers can help facilitate this type of distribution very effectively.

6. Make lots of videos, and experiment!
The great thing about the web is that it’s cheap and results come very fast. So just jump in and try stuff out. You will know almost instantly if your strategy worked or bombed. Then go back to the drawing board, tweek things and try again. The risks are low and the potential rewards in eye balls, ticket sales, and supporters are great. So go for it! And be sure to share your videos here with me. I’ll do my best to blog about them!